THE FUTURE IS SUSTAINABLE
We are in the midst of one of the greatest paradigm shifts in world history. The pace of innovation is high, and the changes are coming faster and faster. The transition to green energy solutions is sparking both applause and despair. My appeal is that we cannot solve the challenges of the future with yesterday’s mindset. We must think in a new way.
If we focus on nature, we have a good reference factor. How long should a power plant last to be sustainable? How much space can we use in nature for power plants and line networks? What price must we accept for sustainable energy? How should the power plants be designed so as not to damage biological diversity?
We at Havkraft strive to be part of the solution, not part of the problem. This puts a lot of pressure on how we develop our solutions and value chains. There are no shortcuts for us, as we work to standards that have not yet been set. We are pioneers. What we do today will be official policy tomorrow. There will be a requirement for a long service life on power plants. There will be requirements for the use of materials that do not harm the environment. There will be requirements for area-efficient technology. There will be a requirement for the use of local energy where this is possible. There will be a preference for origin-guarantees and short-distance solutions.
We cannot solve the challenges of the future with yesterday’s mindset
As a customer, you can be assured that investing in solutions from Havkraft is something you can reap the benefits of in many ways. Not only will you get green, renewable and sustainable energy from the ocean, but you will also gain a reputation by choosing “the next” over “the previous”. We at Havkraft will revolutionise the power industry and create the paradigm shift the world is waiting for. The potential for wave power is enormous, as is the positive impact on the planet since electricity is the very basis for development, welfare and quality of life across the globe.
More and more companies say that they must adapt, and if they do not adjust in a sustainable direction in time, there is no future. There is no reason to choose polluting solutions if clean solutions are a good alternative. We now see a clear tendency for companies that are innovative and adopt solutions early to reap great benefits, both in the short and long term.
The ocean is our greatest resource, and we at Havkraft have an enormous respect for it. We want to help ensure that our oceans become a continuous resource and for our generation not be known as the one that did irreparable damage. Nature-friendly and area-efficient energy from the waves is part of the solution, and you as a customer are crucial to ensuring the phasing in of this future-oriented energy source.
Geir Arne Solheim, CEO Havkraft AS
